OUGD404: IKB examples of work I like

                                                  




                                                 

OUGD404: IKB

About: 

IKB is a set of monochrome blue paintings by Yves Klein made during his short life, his died from a third heart attack at the age of 34 in 1962. He began creating monochrome paintings in 1947. He viewed them as a way of rejecting the idea of representation in painting. He believed that this lead to creative freedom. Klein was strongly influenced by the originality of French artist Marcel Duchamp. He made his name with an exhibition in Milan in January 1957. This included 11 of his unframed, identical signature blue monochromes. Klein didn’t title his works. After passing away in 1962, his widow Rotraut Klein-Moquay numbered all the blue paintings IKB 1 to IKB 194. The term IKB stands for International Klein Blue, a loud, bold and rich blue which Klein registered as a trademark colour in 1957. He created this by experimented with a polymer binder to preserve the luminescence ultramarine pigment. He eventually patented his formula as International Klein Blue (IKB) in 1960.  
             

OUGD404:Colour in Graphic Design

Looking into colour in graphic design has allowed me to understand some theories of how we view colour. Its ability to stay the same whilst impact a piece a completely differently when put with other colours. Looking more into colour into graphic design i can see the important role it plays in aiding typographing and imagery to visually communicate ideas. I have a greater understanding of how colour is used to make its audience associate with certain emotion.

The use of colour within branding plays a crucial role in the success of a product. When colour is used well it quickly associates to a feeling or emotion. Colour gives personality to a brand and helps support the identity of the product. Blue is generally the most liked colour, and creates a calm mood that is thought to put people at ease. This calm feeling is related to the sky and ocean. Contrasting with this is red, which evokes feelings of passion anger and power. These personality traits relate to general connections we make as a society.

Of course colour changes depending on the context of where they are placed. These general links with personality and colour work well in the context of commercial branding. These widely differ in context to political branding in which colour is used differently globally. For example, the United States use very similar colours throughout their political branding and most candidates use the colours of the flag. This is different to UK politics where different colours represent different parties.

Colour whatever context its in is probably the first thing that registers in your head when seeing piece of design. It creates an automatic instinct to what you think

design could relate to. Colour is effected by proportion, composition, shape and other colours. I feel this small project has made me appreciate colours, which I can take out of my every daily life for example my picture , and use them for inspiration.

OUGD404: RGB &CMYK

RGB &CMYK

CMYK stands for cyan, magenta, yellow and black. If printers are using a digital printing method, they would print colour on paper using CMYK colours. This four colour mode that uses the colours cyan, magenta, yellow and black in different amounts to create all necessary colours when printing images. RGB stands for red green blue. RGB is the colour scheme that is associated with electronic displays, such as LCD monitors, digital cameras and scanners. It’s an additive type of colour mode that mixes primary colours, red, green and blue, it uses variety of different amounts to create different colours. Software such as photo editing programs use the RGB colour mode because it offers the largest range of colour. If the outputs on a computer, RGB is the way. In contrast to if the piece will be printed, CMYK is usually the standard and the best option.