OUGD404:Colour in Graphic Design

Looking into colour in graphic design has allowed me to understand some theories of how we view colour. Its ability to stay the same whilst impact a piece a completely differently when put with other colours. Looking more into colour into graphic design i can see the important role it plays in aiding typographing and imagery to visually communicate ideas. I have a greater understanding of how colour is used to make its audience associate with certain emotion.

The use of colour within branding plays a crucial role in the success of a product. When colour is used well it quickly associates to a feeling or emotion. Colour gives personality to a brand and helps support the identity of the product. Blue is generally the most liked colour, and creates a calm mood that is thought to put people at ease. This calm feeling is related to the sky and ocean. Contrasting with this is red, which evokes feelings of passion anger and power. These personality traits relate to general connections we make as a society.

Of course colour changes depending on the context of where they are placed. These general links with personality and colour work well in the context of commercial branding. These widely differ in context to political branding in which colour is used differently globally. For example, the United States use very similar colours throughout their political branding and most candidates use the colours of the flag. This is different to UK politics where different colours represent different parties.

Colour whatever context its in is probably the first thing that registers in your head when seeing piece of design. It creates an automatic instinct to what you think

design could relate to. Colour is effected by proportion, composition, shape and other colours. I feel this small project has made me appreciate colours, which I can take out of my every daily life for example my picture , and use them for inspiration.