Link to Practical
This project was heavily influenced by
my essay which looks at the success of Scandinavian design. The brief I set was
to design and create a piece of editorial design for young and upcoming
designers to showcase their talent. The reasoning for this project is to show
peers and young designers the range and level of talent worldwide. At the core,
this project aims to inspire. I feel like students can learn a vast amount from
different cultures globally, just like I did on my trip. This will be a
collaboration project working with other design students who I met. I worked
with all of them, getting them to send me a range of designs and works they
made. I communicated with the designers throughout the project. Not just for
the content of the magazine, but also their opinion on designing aspects. Like
I discussed in the essay, I feel Scandinavian design is made up of a range of
key principles which create this design style.
At the core of Scandinavian design, the
functionality of any piece is key to success. With this project I wanted a way
for the magazine not only to stand out in the crowd, but also function to its
maximum capability. This is why is focused on designing for more than one
sense. I incorporated using QR codes, allowing the audience to have a more
personal connection with the designers. This also means that people will pay
more attention to the content. Instead of flicking through, I hope they take
the time to listen as well as look.
I have a taken a minimalist approach to
this project. I have repeatedly peeled back any unnecessary clutter from the
design and layout of the magazine. I have focused on using negative space to my
advantage, letting the works speak for themselves. I have paired this with a
bold but friendly heading type, which is cleanly matched with a light and
legible font for blocks of text and page numbers. I have used a ripped paper
effect throughout the zine to add a sense of texture. This is also meant to
represent a rip rout of each designer’s sketchbook. This rip effect contrasts
nicely with with the clean cut lines of the heading type and use of block
colour on some pages.
Using 5 selfies that each
designer sent me I created collages, these are cut out style portraits. I have
created a unique layout for each designer, portraying them differently through
the how the imagery is aid out. I used these portraits to introduce each
designer. I have used colour to differentiate between the designers. I felt
this was a good way to not only guide people through the magazine, but also a
way to show the designers personalities and characteristics. I have used
Scandinavian inspired colours. These are slightly muted colour pallets. Saying
this I have tried brightening them up a little, something I researched and
which is more common in contemporary Scandinavian graphic design.
I hand made every aspect of
the magazine. I initially intended to approach the final outcome like a
newspaper. After attempting printing and trials, it soon came to my
understanding that I wouldn’t be able to print in this way. This made me make
adjustments and try create it with a classic magazine approach. I used a kettle
stitch and then perfect binding, giving me opportunity to create a thicker more
professional front cover. This worked nicely producing a clean minimal cover.
Part of the cover is also cut out allowing the cut out type to show through to
the magazine below below. This also links in nicely with the aspect of touch
and texture.
Researching and gaining knowledge
of key aspects to create Scandinavian style design helped me hugely in this
project. I feel the overall aesthetic of my outcome immediately draws links
with Scandinavian design. This project through the contextual and practical
practise has reinforced my connection with this type of design, inspiring me to
carry on working with a Scandinavian ethos.
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