module evaluation OUGD403

I feel this project has been a crucial part to this course edging me and my peers into thinking a lot more independently and taking the first step into becoming a real designer. Typography I feel was the best way to start this course. I already knew the importance of type and enjoyed playing with the subject area last year. But didn’t get some real time to have fun with type.  This project gave me a much bigger insight into the world of typography and its importance and influence in design as well as everyday people lives, most of the time without them realising. I have become a lot more aware of typography terms and how these effect the typeface.

The logotype brief allowed me see how type influences and is a key part to the success of a company through a logo. It gave me an understanding of how logos are so important and can impact a company’s success hugely. It also allowed me to see how small changes can seriously effect the tone and characteristics of type. I liked this project as I felt it was quite a professional project and the kind of brief that I may be asked to create in the future, but for a real company.

The logotype task worked as a really good warm up for the typeface design second brief. It fed into the key concepts we had learned from the logotype project and allowed me to apply the knowledge I and learnt i.e. the importance of kerning, brackets, colour and scale, to designing my typeface. Doing this second brief took my typography knowledge up. I understood the that this was a much bigger challenge, creating a font where every letter works with each other. Rather than like a logo, where the letters just have to work as the logos word, not jumbled up. This meant keeping a consistent style throughout, ensuring the the font flows and some letters don’t look unusual when placed next to one and other.

I feel this was a substantial amount of time to spend on a project, but I feel it was necessary as a key part to graphics. I feel this project will allow me to tackle the new briefs with a much more methodical and considered approach when type is needed. This project has also really highlighted how important key fonts are, and how now I will shy very much so away from the use of crazy and unnecessary fonts. I didn’t find any part of these briefs to challenging, although I do feel I could have created a better concept for my typeface.

To conclude this module has created a steady and encouraging start to the course. It has prepared me to tackle any project with type well. Although I thoroughly enjoyed this module I’m exited to move on and look at a different aspect to graphics, especially working with imagery and type combined.