Monday, 7 November 2016

Studio brief 2: initial ideas OUGD403

I now have two fonts to manipulate and make suave. I need to approach making a typeface methodically. I want the typeface to look clean and sharp whilst also flow and be sleek. From looking at brands in my research I have an idea of the aesthetic I want, I decided to experiment with brackets. I first of all researched different kinds of brackets as well as a range of other previously unknown typography terms.



I started my experimentations with a letterform from each font and tried different brackets combining and playing with what I most felt was sharp and sleek. From this I the decided to play around with the letterforms changing the size of the bowl and playing with the stroke thickness to create different tones, some being a lot more in your face and to impactful for a suave font. From this I combined a variation of the brackets and different letterforms where most functional. This automatically gave me several ways to develop other letterforms of the styles of fonts I created. I did this with both Helvetica an Bodoni.


I decided to apply these manipulated letterforms to the rest of the alphabet. I felt the most logical way of doing this was to find out how many fonts there are each typefaces and split up the alphabet in the different font styles e.g. italic and bold. From this I then experimented with a different styled letter forms throughout the alphabet giving me an array of choice, of what bracket and letter form to have in what style. This will allow me to choose ones I like, to see what the changes look like on a different letters and to see what suits suave best.

Bodoni alphabet:






Helvetica alphabet: 



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