In this brief I was
asked to design and develop a new character in response to a pre identified
problem. This work was completed in pairs, giving me the opportunity to work
collaboratively for the first time on my course.
Making writing the word or expression a lot easier
to communicate. We tried to approach
the project from a range of angles. We looked at using words to represent
actions, such as high fiving, spudding, hugging etc. from this we sketched out
symbols that could possibly represent these actions the best. We both found
this concept to simple and not a challenge.
We then went on to
look at combining an exclamation and question mark, which me and my partner
both agreed applied to us. Unfortunately, after researching into this idea we
found out that this had already been done.
We decided to look at
the phrase squad, which we both associate with the meaning of a group of
friends. We generated some visual ideas through the experimentation of manipulating
the letter forms in squad. Although we created some aesthetic ligatures, there
was no idea behind the imagery.
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