After researching the origins of squad we discovered it comes from Latin word exquadra meaning square. We both agreed this word had the most potential and could create a more interesting concept.
From discovering this
we then wanted play with incorporating this square to represent squad. We
immediately warmed to the idea of creating one of the letter forms, using the 4
equal sides of the square. After playing around the the 4 lines, we decided to
go with the letter S.
I feel the symbol
created a strong idea creating a solid, easy to write and clean character, that
is memorable. Although I do feel that without the concept is doesn’t convey the
phrase squad straight away.
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