Studio brief 2: Chosen word and fonts OUGD403

In this new brief were tasked create your own bespoke typeface, which should effectively communicate your given adjective. Based on one of Müeller-Brockmanns classic and lead typefaces.

My chosen word:
Suave

Definition:

charming, confident, and elegant

Synonyms:

Charming, sophisticated, debonair, urbane, worldy, polished, refined, poise, dignified, civilized, gentlemanly, gallant

Origin:

Late Middle English (in the sense ‘gracious, agreeable’): from Old French, or from Latin suavis agreeable. The current sense dates from the mid 19th century.

Where it would be used:

High end brands

Fonts could create typeface on:

Helvetica:

Is a text type that’s a neutral typeface. It isn’t charming or elegant it would be a good challenge to try and manipulate it to create a more confident typeface from a neutral font. I can try and do this through adding brackets, experimenting with width of line to make it more refined and poised. I will try to exaggerate certain parts of the letter forms to make it more elegant and less neutral.

Bodoni:

Is a Display typeface, I feel Bodoni already quite suits the word suave. The reason I say this is Bodoni was considered to be one of the first modern typefaces. Used in fashion magazine spreads, magazine covers and posters, due to its pleasant aesthetics when set in bigger sizes. It is clean cut and sharp. With some small changes experimenting with adding swashes and tails, trying to create a more sophisticated look. I will also try adding curved and slab brackets.