OUGD403:
After still feeling
undecided about whether it’s a high end brand or not I decided to research more
into famous brands from both ends of the spectrum, 3 out of the 4 I have used
personally. I looked at the qualities of of the branding and how it represents the company. Giving me a better perspective of what I'm aiming to create.
This gave the clear
idea that I wanted to go for a low end budget commercial airline. I made this
decision as I feel you can be a lot more playful when it comes to cheaper
brands. In contrast the higher end which are a lot more simplistic and
conservative. I continued to use a layout pad to create designs.
I carried on now with
a clear idea about the kind of bright bold image like Easyjet, I want to
create. I settled with futura as my font I feel it by far fits in with the low
end market. I experimented further with distortion and aesthetics to try and
create a logo that creates and warm friendly vibe that shouts out they are an
affordable budget airline. After coming up with these designs i chose some to develop further, and eventually take the designs into illustrator to create a crisp finish.
I feel these 3 designs were my favourite due to the family friendly vibe, they do this due to the use of bright colour, curved edges, composition and proportion.
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