Studio brief 2: researching font list OUGD403

Calson:

Serif font good font for body text magazines, journals, books or as a corporate typeface.

Words to describe:

Conservative and clear

History:

William Caslon was an English gunsmith and designer of typefaces around 1720 he created an extended set of serif typefaces, one being Calson. New Adobe versions were created, called Adobe Caslon (1990) and Adobe Caslon Pro.

Garamond:

Old style serif typeface making them suitable for a wide range of applications.

Words to describe:

elegance and readability

History:

Iaude Garamond (1480-1561) was a French publisher and type designer. At the beginning of the 20th century ATF, Monotype and D. Stempel AG released new versions. ITC Garamond was designed in 1975 by Tony Stan for the International Typeface Corporation. Robert Slimbach also created the Adobe version in 1989. From 1983 to 2001 Apple used ITC Garamond as their corporate font.

Baskerville:

Baskerville is a serif typeface they remain very popular in book design. Compared to earlier designs, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper. 

Words to describe:

Sharp and traditional

History:

Designed in 1757 by John Baskerville (1706–1775) in Birmingham, England and cut by John Handy. A modified version of Baskerville is also prominently used in the Canadian government's corporate identity program.

Bodoni

Unbrackated Modern serif upmarket magazine printing extreme contrast between thick and thin strokes.

Words to describe:

Sleek and classy

History:

Designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni followed the ideas of John Baskerville. famously known through high end fashion magazines such as Vougue.

Clarendon:

Slab-serif with range of weight of line, curved letterforms and edges used in posters printed with wood type.

Words to describe:

formal and traditional

History:

Typeface that was created by Robert Besley for Thorowgood and Co. London. The typeface was published in 1845 after Besley. Due to its popularity, Besley registered the typeface under Britain's Ornamental Designs Act of 1842.

Times:

Times Roman is a serif typeface sharp with curved brackets used in newspapers.

Words to describe:

Traditional and precise

History:

In 1931, The Times newspaper of London commissioned a new type design for the body copy of the paper. The design process was supervised by Stanley Morison. Times is actually a modernised version of the older typeface "Plantin". The font massive blew up due to the large distribution through newspapers. As well as distribution through Microsoft products as the standard computer font.

Helvetica:

Helvetica is a widely used sans-serif typeface a wide range of variants have been released in different weights, widths and sizes.

Words to describe:

Timeless correct fluent natural

History:

Developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Emerging from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. The font name was changed to Helvetica in 1960. A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957.

Univers:

sans-serif typeface used on street signs

Words to describe:

Simplistic and clear

History:

Designed by Adrian Frutiger in 195. Frutiger was one of the most notable typeface designers of the 20th century. Univers was very influential, it was one of the first typefaces to push the idea that a typeface should form a family of consistent, similar designs.