Friday 10 February 2017

OUGD405: studio brief 1 - Designer research

Otl Aicher:
Otl Aicher was born in Ulm, in the south-western state of Baden-wurttemberg, Germany on 13 May 1922. He was a German graphic designer and typographer. He is best known for having designed pictogrmas for the 1972 olympics in Munich that proved influential on the use of stick figures for public signage, as well as designing the typeface Rotis. Aicher also co-founded the Ulm school of desing. Aicher was strongly opposed to the Nazi movement. He was arrested in 1937 for refusing to join the Hitler youth. In 1946, after the end of the war, Aicher began studying sculpture at the Academy of Fine Arts Munich. In 1947, he opened his own studio in Ulm. Otl Aicher ethos of working with an open mind, to create a vast array of different styles within the subject of wayfinding inspired me; “It you can’t solve a problem its because your playing by the rules”.

In 1966 he was asked to create a design for the Olympics that complemented the architecture of the newly built stadium in Munich designed by Gunther Behnisch. Aicher consulted with Masaru Katsumie, who had designed the previous 1964 Tokyo olympic games. Aicher created a set of pictograms meant to provide a visual interpretation of the sport they featured so that athletes and visitors to the Olympic village and stadium could find their way around.



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