OUGD404: Module evaluation

Evaluation:

Although shorter than expected, this was one of my favourite modules. I liked the array of briefs allowing me develop skills across the board with my design. Although the majority of the practical work was created a while ago, this gave me the chance to revisit the projects and make alterations after a long time away from the work. This gave me the opportunity to critic myself and see what I could improve, so the work communicates at its best. I found this interesting as my style and way of working has changed a lot since then, allowing me to see my previous design mistakes.

Learning about the key principles has given me a much more rounded knowledge of design. With out realising it this module has seriously impacted the way I approach any design. Design principles has made consider layout, how things sit on a page and at what scale, using grids and breaking them! When I approach format now I’m not so narrow minded. I think about the size, scale and stock, not the simplest, immediate thought in my mind. When I consider colour I think of Josef Alber and how colours react and work with one and other, and what colour do I want to convey for what feeling. My enjoyment of type from previous projects has boosted further with this module. Making me realise the importance of type and crucial it.

Although I did enjoy this project there were some things which I would have liked to of changed. Unfortunately, I didn’t manage to print of my poster to scale at a1. I would have liked to put some up on billboards and would have liked to of seen the work to scale and in context. Although I did manage to print out and bind my colour booklet. I’m happy with the aesthetic but I would have also like to re print this in the digital printing suite. I would have been able to chose a nicer stock paper with more weight, making the book feel a bit more valuable.

In conclusion this project has aided me to understand the importance of the key principles in design. This module has developed my skills and will make approach future projects with a lot more care, thought and clarity, in order my design to communicate at its best.